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James
"Jim" Davis, Owner/President.
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Jim
Davis is a true entrepreneur! A part-time job in high school exposed Jim
to the many facets of small business, and in 1979 Jim struck out on his
own. Beginning in a two-bay gas station, Jim founded Eight and Taft Auto
Service. By providing
exceptional
customer service and honest, reasonably priced,
“fixed-right-the-first-time” vehicle repairs, his reputation and clientele
grew quickly. Davis Auto Care expanded and moved to it’s current location
in 1986. In order to provide more convenient service to his customers, a
quick oil change, Jim’s Oil Depot, was added in 1993. The most recent
addition to this “all inclusive” auto maintenance collection is the
Ultimate Image Auto Spa. In additional to maintaining his Automotive
Service Excellence Master Certification, and State of Michigan technician
credentials, Jim has also attained the degree of Accredited Automotive
Manager. Along with busying himself with the daily business operations,
Jim has found time to serve the Northville Chamber of Commerce,
Automotive Service Council and Michigan Automotive Academy. Jim is a
sought-after speaker, sharing his insights and business acumen throughout
his industry. And in his “spare time” Jim enjoys computers, golf, and
playing the piano. He and his wife of 25-plus years have two Australian
Shepherds who often accompany them here at work. |

Meet our outstanding team of repair technicians. All have
their certifications through Automotive Service Excellence - A.S.E. trained
technicians are the best in the industry!
Craig Becker, Repair Technician
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Craig
attended
MoTech Automotive Education Center and graduated in 1987. He has achieved
Master level with his Automotive Service Excellence certifications and is
fully certified in automotive repair through the State of Michigan. Craig
has 14 years experience during which he has demonstrated his commitment to
the automotive repair industry by investing a great deal of his personal
time and money to advance his knowledge and expertise in the field. He
enjoys attending classic car shows and participating in the area’s
numerous car related events. Craig is quite the sports enthusiast as well
– hockey and football are his favorites! |
James
Keith, Repair Technician
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Jim
Keith began his automotive repair career in 1969. He is a certified
Automotive Service Excellence Master Technician and is fully certified in
automobile repair through the State of Michigan. Jim started working with
Jim Davis at the 8mile and Taft Service Station in 1981 which makes him a
veteran member of the Davis Auto Care team. Over his 30 plus years of
experience, Jim has attended countless training classes to advance his
knowledge of the ever changing automotive industry. He especially enjoys
the challenges of today’s high-tech electronics and computer technology.
Jim is an involved member of Grace Redford Church and has been on the
church board of trustees for 28 years. He has two daughters, and an
adorable granddaughter that keeps him on his toes. Jim and his wife enjoy
visiting Frankenmuth for quick get-a-ways. |
Edward
Robertson, Repair Technician
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Ed
grew up in the Detroit area and attended Catholic Central High School in
Detroit. He pursued his automotive education at Schoolcraft College and
MoTech Automotive Education Center. Ed graduated from MoTech in 1974 and
received his first Automotive Service Excellence certification that same
year. He has 27 years of experience in the auto repair field and has
achieved Master Level with his Automotive Service Excellence
certifications. Ed is also fully certified in automotive repair through
the State of Michigan. Ed recently demonstrated his exceptional talents
as a semi-finalist in AC-Delco’s “Technician of the Millennium”
competition held in St. Louis, February 2000. Ed has two children along
with the three family birds; a Cockateel, a Hans Macaw, and a
Green-cheeked Conure. Ed’s hobbies include hunting, fishing, and trap and
skeet shooting; he and his wife enjoy attending local music events,
especially if blues artists are featured. |

Our Service Staff has a well rounded background in automotive service.
All are dedicated to outstanding customer service!
April Rice, Operations Manager
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April started at Davis Auto Care through work co-op while
attending Northville High School in 1988. Over the years, April has
developed her knowledge of automobile systems through interaction with
technicians, reading automotive instruction manuals, and countless hours
attending training seminars. April began studying business and economics
at Kalamazoo College and at the University of Detroit-Mercy and is
currently finishing her business degree through Central Michigan
University’s College of Extended Learning. April’s business skills,
practical experience, and dedication to exceptional customer service have
shaped Davis Auto Care’s objectives for superior service. When she is
not overseeing the daily operations of Davis Auto Care, April enjoys
visiting Michigan’s wine country, and is a big NASCAR and Red Wings fan.
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David
Massel, Service Advisor
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Dave
grew up in Northville and it was as a customer that he was first
introduced to Davis Auto Care. Dave’s parents had the family cars
serviced by Jim Davis at the original 8 mile and Taft service station.
Dave strives to maintain the “home town feeling and high standard of
customer service” that his parents always depended on. Dave has been an
indispensable asset to Davis Auto Care since 1993. He has gained
invaluable automotive repair knowledge through his on the job experience,
attending training seminars, and by past positions in the automotive
industry. Dave enjoys family time; he has three energetic boys that keep
him busy. As well, he is a steel-tip dart aficionado and captain of his
team that competes weekly. Dave is also an avid gardener – he is
especially proud of his roses! |


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